Technical terminology was comprehendable and use of jargon was acceptable. read more. Foundation chapters first; easy to apply those concepts to all other chapters that follow. For example, the term “clause” is given a rough definition, but later the term “phrase” is used without a clear definition, in the context of “prepositional phrase.”. From the basics of the communications model to group work effectiveness, this book has the components to teach students important skills they will need in the business environment. Warren Buffet stated that he thinks “The most valuable investment that you can make in yourself is to improve your ability to communicate. Very small issue, but the references at the end of the chapters need to be reformatted with a hanging indent and consistent margins. The book includes learning resources and... The book is not insensitive or offense to any cultures, but it does lack too many references to various races, cultures, etc. The visuals are less effective, as the are occasionally too small and somewhat unfocused. This is a textbook that I am going to incorporate into my courses. Reviewed by Catherine Wright, Associate Professor, George Mason University on 6/20/17, It covers too many areas, would need to be "chunked" into smaller clusters. Suggested Books It is a great pleasure that you can buy books from online store. The book is accessible for an undergraduate audience and uses engaging and relatable examples throughout the text. Although it is nice to be consistent, it almost makes it boring. read more. I use for 400+ students in an introductory course, and it is a great option. This might be to allow individual instructors a good deal of flexibility, but it also might leave some a bit at sea. Reviewed by Alicia Edwards, Adjunct Professor, Business Management, Marketing and Communications, Northern Virginia Community College, Annadale Campus on 6/20/17, I was definitely impressed with the comprehensiveness Business Communication for Success. Reviewed by Shannon Breske, Assistant Teaching Professor, University of Missouri on 6/19/18, Business Communication for Success provides an overview of the main areas of communication and highlights additional resources at the end of each chapter. Posted by Ripon Abu Hasnat at 12:16 AM Be the first to comment! I found it inviting and I believe that students will want to read the chapters assigned. At nearly 800 pages, the text is immensely comprehensive. Relevant and diverse examples. This text is already divided into small reading sections and each is numbered in a clear way, manageable online. read more. Though the book covers a great deal, an instructor had better be prepared to provide their own examples. The book shows an appreciation of diversity and inclusion of various perspectives. I didn't see any glaring errors of any kind. As far as I could tell the book is accurate and free of error and biases. For every concept of the author introduced, he gave context, the why and if needed consequences if the conventions are not heeded. It would be a service for this book to reflect more current communications, including how social media plays in the contemporary cultural and business landscape. Overall, the book covers a wide range of topics. Here concepts of communication are clearly articulated enough to additionally demonstrate how writing inaccuracies leads to business miscommunications. read more. I think it would have been easier if it had a link at the end of the section that connected the next section. The clarity of the book is quite good. Learning resources such as exercises and activities are included - many of them quite useful and very relevant to the material. The book is up to date and it can be easily updated in the future. The text is consistent with other texts and current literature. Each chapter is effectively mapped out with subheadings so you could easily find the topic that you need. At roughly 600 pages, coverage of the subject matter is extensive. However, there is no index or glossary which makes the book somewhat ineffective for quick reference points. The words used were outdated at the least and mildly offensive. Journal of Business Communication University of Southern California Marshall School of Business Center for Management Communication 3660 Trousdale Parkway, ACC 400 Los Angeles, CA 90089 Phone: 213-821-5444 Email: rcwalker@marshall.usc.edu. The chapters are all organized in parallel structure and engage the same terminology. I had to keep going back to the main menu when I wanted to go to the next section of the same chapter. A great free text,... Each area of the field is covered substantively and with effective examples. There was no problems accessing the text and viewing the images. I think the content is relevant and up to date. Great job on the organization of the text. 11 & 12 Class 14; 9 & 10th 26; B.A 9; B.Com 5; BSC 6; Past Papers 74; Syllabus 29; Health and Beauty 302. Navigation is not at all difficult, as the chapters are clearly segmented and there is a drop-down "Contents" bar for finding other sections fast. I would also have them give examples of how they would speak around their peers, parents, and elders to drill down appropriateness and context. The structure can be thought of as comprising 3 parts: Background, Writing, Context. I was glad to see that inter- and intra-cultural communication was addressed throughout the book, not relegated only to the second-to-last chapter. Judith Dwyer The Business Communication Handbook 2nd Edition MBC NSW Australia, 1991 L.A. Woolcott & W.R. Unwin Mastering Business Communication Macmillan Press Ltd., 1983 N.B. However, when I used it, I did teach out of order. Each chapter focuses on clear objectives and skill demonstrations that can be easily linked to your syllabus and state or federal requirements. The text is internally consistent in terms of its tone, explanations, audience, and structure. All chapters are composed of several defining parts that maintain a sense of continuity throughout the volume. Didn't see enough information on distance/telecommuting and communicating via video. The concepts that text introduces are consistent within each chapter and throughout the book as a whole. Prepared By Prof. M. Aqil 3 confidence level at the time of interview. In business communication the material flow from one person to another person or from ... books and reference books but also of newspapers and magazines, this would help him developing . Although the book was updated last year, I think it could use a little updating in both photos and information. The charts and pictures that are included are without distortions. The way the book is laid out, this could be can easy addition. Journalism, Media Studies & Communications, University of Minnesota Libraries Publishing, Chapter 1: Effective Business Communication, Chapter 7: Revising and Presenting Your Writing, Chapter 8: Feedback in the Writing Process, Chapter 10: Developing Business Presentations, Chapter 15: Business Presentations in Action, Chapter 16: Intrapersonal and Interpersonal Business Communication, Chapter 17: Negative News and Crisis Communication, Chapter 18: Intercultural and International Business Communication, Chapter 19: Group Communication, Teamwork, and Leadership, Clear expectations, relevant background, and important theories, Key Takeaways or quick internal summaries, Postchapter assessments linked to objectives and skills acquisition. For every concept of the author introduced, he gave context, the why and if needed consequences if the conventions are not heeded. Since slang and pop culture are moving targets, I would have eliminated that exercise completely and let the students self-direct this exercise by sharing slang words in their own language with the class. The book is clearly organized by chapter content and then by objectives within each chapter's topic(s). THE INSTITUTE OF BANKERS, BANGLADESH (IBB) Banking Diploma Examination, June 2015 _____ JAIBB. Yes, the chapters can be individual modules for study. I could use the groupings of this text in my course. I integrated this book as a supplement in a Psychology of Leadership course. The organizational strategy makes sense, but it isn't how I might prefer the book to be laid out. Reviewed by Brandy A. Reviewed by Miriam Gershow, Senior Instructor II, University of Oregon on 6/6/19, Covers a broad array of business communication topics, from foundations of language, audience and rhetoric to common types of written and verbal business communications. The relatively short modules also suggested several possible ways in which I could smoothly reorganize them and use them in a class without making the sequence seem disjointed. It would have been useful, especially in an introductory text such as this, to have had a comprehensive index. Vocabulary and terminology is covered and there are avenues for instructors to add on. Chapters are well structured. At the risk of sounding like a broken record, this text does feel slightly limited (only one model of communication) and behind the current communication trends (virtual teams). Some of the communication theories seem rather outdated, given the undeniable role of social media in the digital marketplace and the instant, global nature of communication in 2016. I would prefer a more advanced textbook but this text works well for a lower level or introductory course. If I were to assign chapters in sequential order, flow would be no problem here. Download Banking diploma eBook pdf for Free. I am interested in this book as a textbook for a class in Professional and Technical Writing. Solid overview of foundations of business communication. Students know exactly what to expect in each chapter. Another student remarked that it was an enjoyable read and that they at times found it funny. The organization raised some questions. This is an easy text to recommend for more experienced instructors, as they may have assignments, exercises, and example documents already at hand. Also, if what might be more completely addressed is considered under this item, then inclusion of some of the most current, dynamic and important aspects of developments in communication especially relating to technology and society might be included. Good discussion of cultural differences in business setting. Discuss the major types of business communication in business. The language used in this textbook is very accessible for undergraduate students from a wide range of academic backgrounds. There was nothing culturally insensitive or offensive in the parts of the text I read, which was much. The index is clear and easy to navigate, and the chapters are clearly labeled. At roughly 600 pages, coverage of the subject matter is extensive. Show us some actual business letters, reports, etc. That's sadly rare! Part of the issue may be with arrangement, but the opening chapters were rife with lists and redefinition of common terms. virtual distributed teams). It's no longer enough to just "understand" your audience - business communicators now have a very much two-way, real-time relationship with them. Those modules should be much stronger. I thought the highlighted terms were linked to a glossary, but that wasn't the case. I supplemented additional information for class materials but overall extremely satisfied with text. ISBN 978-1-62620-962-6 (45 Pages) PDF … 2. I did not find the book culturally insensitive in any way. The choice to use gray text boxes or filters over sample documents was a poor one. This textbook was comprehensive in the sense that it covers broad concepts in communication and then narrows down specifically to business writing and oral communication. There were no significant or glaring grammatical issues. This does not mean that the opportunity for learning about errors is lost -- even I did not find any culturally offensive material. The authors have successfully worked to provide a global perspective on business communication. Reviewed by Daniel Emery, Associate Professor of Business Communication, University of Oklahoma on 1/12/15, The book is exceptionally comprehensive, comparable to other large omnibus collections for business communication. Business Communication (BC) Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. Each section can be understood independently, I didn't find myself having to reference previous chapters to make sense to the current one. Overall, the text was well organized and flowed well. In general, I felt that the author did a pretty balanced job of avoiding stereotypes and clichés. The concepts that text introduces are consistent within each chapter and throughout the book as a whole. Comparable to most business communication texts available commercially. Very clear and comprehensive table of contents facilitates use. Note: no index or glossary is provided. Students seem to read increasingly less, or if they do, don't comprehend well information presented only in lengthy textual form. Some editing exercises are single-spaced, which makes them very difficult to correct via pen-and-paper. I can already see the course syllabus falling into place. Rare omitted words or punctuation (e.g., p. 141). Overall, a detailed process of business communication is shown in readable and clear style. I liked that key terms were highlighted. I am definitely adopting this book for my business writing course next term. Overall, I enjoyed using it and it was my first OER text. ... looks more directly at socialising within a business context, invitations, entertaining, and eating out. In general, the book has no interface issues that I encountered, except the one that I found the use of the brown font for both terms (which were not live links) as well as live links was confusing. I had students who were preparing for the workplace so it was a practical diversion from the text. Since slang and pop culture are moving targets, I would have eliminated that exercise completely and let the students self-direct this exercise by sharing slang words in their own language with the class. The contents do offer instructors a comprehensive list of key writing areas that should be covered in a college writing class. Well-organized, easy to navigate and aligned with chapter objectives in a consistent fashion. This text was consistent in terminology and framework. As I write this review from the midst of the Covid-19 pandemic, Zoom and Skype meetings reign. JAIBB_Business Communication_June_2013.pdf - Google Drive ... Sign in This text is comprehensive enough to actually be used for a full business or professional communication course - several of my students chose to explore the entire book despite only being assigned specific chapters because they found it relevant and helpful to their lives, not just to their coursework. Clear language, easy to read, relevant examples. There were chapters focused on descriptions and definitions and lists, but then some which were very applied and focused on specific communications. Rather than just incorporating snippets or vignettes in a couple chapters, they actually have a whole chapter dedicated to intercultural and international communication. However, some of the important and fast developing and changing areas of communication which have developed in recent times (e.g. I believed the last chapter of the book, Chapter 19, could have appeared somewhat earlier in the book. I would further reinforce the exercise by letting students that speak the same language but are from different countries share words that differ within their culture. A final (negative) comment: The Exercises are often laughable. Communication may be intentional or unintentional; it may involve … Continue reading → Some charts and graphs are fuzzy, while others could be adjusted for better formatting. Content is accurate enough, though sometimes thin. There are a wealth of exercises at the end of each lesson that students can complete to gain competency in the chapter's concept(s). The approach of starting sections with some questions which are then addressed with examples and explanations makes for an engaging, more Socratic and less pedantic method. More pragmatically oriented classes, however, will benefit from this instructional approach. I wouldn't call it inaccurate, but I find it underdeveloped. The text was well divided into smaller sections which can help when assigning reading homework. I've used other online texts, and I found this one to be very user friendly. It started with learning objectives and ended with takeaways and exercises. Covers all critical areas of business communication including electronic messages, team communication, presentation skills, and even "language." Much of the grammatical information, including the chapter for ESL students, does not offer much application to business contexts. Brand Management Pdf Books and Notes for MBA, Business Ethics & Corporate Social Responsibility PDF – MBA, Human Resource Management Books, Notes and syllabus for MBA, Database Management Systems Books, Notes and Syllabus – MBA, Cross-Cultural and Global (Business) Management Books and Notes PDF Download – MBA, Building Construction Handbook by Roy Chudley and Roger Greeno, Counselling Skills for Managers Pdf Free Download – MBA. the Bush examples, for instance). Beauty 120. Banking Diploma Examination, November, 2011. Moreover, diversity is not just conceived of in racial or ethnic terms, but the authors make sure to incorporate identity topics related to gender, sexuality, age, and disability as well. The information is consistent. I really enjoyed reviewing this text and think that countless students can benefit from the information and concepts it contains. The modularity of the text is very well done. The text is divided... I would have liked to see a workbook or case to be worked throughout the term. The book has nice chapter and section breakdowns with clear headings and effective demarcations. Communication is such an essential leadership skill and myself and a fellow Associate Professor teaching this course found that student's skills in that area were... Business Communication: Efficiency, Collaboration, and Success Michael Murphy Shorenstein Center for Communication Kennedy School of Government Harvard University September 30, 2014 ! I would describe the content as accurate and a good portion of the material presented had a clear basis in writing research. In Chapter 9: Business Writing in Action, for instance: What is provided is accurate, just somewhat inadequate. Business norms may change, but the main focus is on underlying writing and rhetorical competency, and any updates will be relatively easy and straightforward to implement. Coverage seems to be missing of social media as business communication (mentioned as a communication channel but not otherwise addressed specifically) and of how to... In general, I think this chapter could better connect fundamental theories about language to the business sphere specifically. Or. Content is relevant to today's world, but it lacks some of the more current digital communication options available to us. I asked three students of Asian, Hispanic, and African-American descent to read Chapter 18, Intercultural Communication--none were offended. Accurate use of terminology and framework. I was definitely impressed with the comprehensiveness Business Communication for Success. Overall, I would definitely consider using this textbook in my Professional and Technical Communication course. Most of the content appears clear and accurate, if sometimes selective. ‘Communication is enormously important; oral and written,’ said Buffett.” (Lukas Partners, posting on 3-2014, http://www.lukaspartners.com/communication-important-says-warren-buffett/). Download Full PDF Package. Some of the exercises seem a bit “silly”; and the author seems to prefer “fives and sixes” for just about every exercise. This book has the potential to do so if the teacher reduces the number of chapters assigned during a semester. My students are mostly junior or senior business majors, and while there is jargon in the text, by this point, this is part of my students' professional vocabulary, so nothing that I find alienating for students. I compared this book to a couple of others I have seen in recent years and the flow was "off." CC BY-NC-SA, Reviewed by Katherine Hatzis, Senior Lecturer II, University of Massachusetts Boston on 6/27/20, The book covers everything that one would want to teach in a business communication course. Perhaps consider a collection of handouts/electronic worksheets? This is contrast to many available texts which have long chapters which are dense with content, much of which is too much detail for an undergraduate course. No errors detected. I mostly covered the chapters in order. It is definitely a broad, general overview of the subject matter. This book is easy to navigate with clear headings. Very clearly written. Some sections are really focused on overall rhetorical styles and classical rhetoric, with a bit of business window dressing. As stated as a Key Takeaway in 18.3, "All cultures have characteristics such as initiations, traditions, history, values and principles, purpose, symbols, and boundaries," and the instructor could certainly work with the class to develop how this applies or cold apply in different contexts. The words used were outdated at the least and mildly offensive. This free eBook explains the basic principles of communication so that you can create an open and honest communications environment in … They don't like to "waste" time with "unnecessary" material. The book was well organized and straightforward. Students found this text easy to use, comprehend, and then able to apply knowledge to their assignments and in-class work. Download. Some of the included discussion questions are a little outdated. to immediately influence businesses through immediate and very public forms of communication. I quickly find the section I wanted and go straight to whatever page I wanted. Previous reviewer, Dr. Emery, said it perfectly, '....I'd like to see a deeper grounding in persausion, organizational communication, and business discourse.". I always had to start at the top of the table for f contents and scroll all the way to the most recent chapter. I had no complaints. read more. This semester, when I used part of this textbook for my business writing... This text covers all the areas I would want to cover in my 300-level business writing class, including non-verbal communications and international communications, two topics I find are often underrepresented in many texts. I would think Chapter 17: Negative News and Crisis Communication would be better placed after Chapter 14: Presentations to Persuade. 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