Conformity to group norms is driven by two motivations, the desire to fit in and be liked and the desire to be accurate and gain information from the group. 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Sometimes a group of friends forms when people share a sense of humour, a common goal (eg a sporting interest) and are of compatible personalities. There are people who go against the rules. Given what you learned about social loafing, what advice would you give a new professor about how to design group projects? Moreover, groupthink can hinder opposing trains of thought. They were asked to identify which line segment from the first group (a, b, or c) most closely resembled the fourth line segment in length. A group can only be a group to the extent that its members have something in common; at minimum, they are similar because they all belong to the group. These factors include the participant’s age, gender, and socio-cultural background (Bond & Smith, 1996; Larsen, 1990; Walker & Andrade, 1996). For example, if the teacher asks whether the children would rather have extra recess, no homework, or candy, once a few children vote, the rest will comply and go with the majority. An example of informational social influence may be what to do in an emergency situation. 0000004738 00000 n Julia wanted her band to win the "most talented" award, so she started talking to everyone in the hallway. At numbers beyond seven, conformity leveled off and decreased slightly (Asch, 1955). Group culture dictates the behavioral norms for the group, and in exchange for protection in numbers and acceptance into the group, humans modify their behavior to match that which is deemed acceptable by the culture of the group. People often comply with the request because they are concerned about a consequence if they do not comply. It determines its effect on job structure, performance, communication, motivation, leadership, decision making abilities etc. The table below summarizes the types of social influence you have learned about in this module. This may happen when a professor assigns a group grade instead of individual grades. 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